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Bibliografia utilizada nas palestras recentes.




Lafley, A. G. & Charam, Ram.
"The Game-Changer - How you can drive...".
Crown Business, EUA, 2008.








Anthony, Scott D. & Johnson, Mark W. & Outros
"The Innovator’s guide to growth - Putting disruptive innovation...".
Harvard Business Press, EUA, 2008.







Skarzynski, Peter & Gibson, Rowan.
"Innovation to the Core – A blueprint for transforming...".
Harvard Business, EUA, 2008.







Kaplan, Robert S. & Norton, David P.
"The Execution premium – Linking strategy to operations...".
Harvard Business press, EUA, 2008.







Walker, Rob.
"Buying In – The secret dialogue between what...".
Random House, EUA, 2008.







Prahalad, C. K. & Krishnan, M. S.
"The New age of innovation – Driving co-created value...".
McGraw Hill, Eua, 2008.







Christensen, Clayton M.
"Disrupting Class – How disruptive innovation will change...".
McGraw Hill, EUA, 2008.







Berkun, Scott.
"The Myths of Innovation".
O'Reilly Media Inc., EUA, 2007.








Heath, Chip & Heath, Dan.
"Made to Stick".
Random House, EUA, 2007.








Neumeier, Marty.
"ZAG - The #1 Strategy of High-Performance Brands".
AIGA - New Riders, EUA, 2007








Sauber, Tim & Tschirky, Hugo.
"Structured Creativity - Formulating an Innovation Strategy".
Palgrave MacMilan, Great Britain, 2006.








Rueff, Rusty & Stringer, Hank.
"Talent Force - A New Manifesto for the Human Side of Business".
Pearson Prentice Hall, USA, 2006.








Parks, Sharon Daloz.
"Leadership can be taught".
HBS Press, EUA, 2005.







Zigarmi, Drea; Blanchard, Ken; O'Connor, Michael; Edeburn, Carl.
"The Leader Within - Learning enough about yourself to lead others".
Prentice Hall, EUA, 2005.








Gladwell, Malcolm.
"Blink - The power of thinking without thinking".
Little, Brown, EUA, 2005.








Kim, W. Chan; Mauborgne.
"Blue Ocean Strategy - How to create uncontested market space...".
HBS Press, EUA, 2005.








McGahan, Anita M.
"How industries evolve - Principles for achieving and sustaining...".
HBS Press, EUA, 2004.








Drucker, Peter F.; Maciariello, Joseph.
"The Daily Drucker - 366 days of insight and motivation for... .
Harper Business, EUA, 2004.








Johansson, Frans.
"The Medici Effect".
HBS Press, EUA, 2004.








Schwartz, Evan I.
"Juice - The creative fuel that drives world-class inventors".
HBS Press, EUA, 2004.








Wind, Yoram; Crook, Ciolin; Gunther, Robert.
"The power of impossible thinking".
Wharton School Publishing, EUA, 2004





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Trout, Jack.
"Trout on Strategy".
McGraw Hill, EUA, 2004.








Malone, Thomas.
"The Future of Work".
Harvard Business Press, EUA, 2004.








Prahalad, C. K. & Ramaswamy, Venkat.
"O futuro da competição".
Campus, Brasil, 2004.